1
Innity is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Innity in all segments.
1
Innity has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Finance and 19 other categories.
2
DoubleClick AdExchange is leading in Reference Materials.
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Innity is leading in most countries, including United States, Germany, Malaysia, Italy and 98 other countries.
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DoubleClick AdExchange is leading in Turkey, China, Latvia, Nigeria and 10 other countries.