Market Share by Top Websites

1 Innity is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Innity has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 108 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Pets & Animals, Pets and 23 other categories.

Geography

1 Innity is leading in most countries, including Malaysia, Indonesia, Thailand, Philippines and 39 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 15 other countries.