Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iprom is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 iprom has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 57 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 49 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 36 other countries.

2 iprom is leading in Slovenia, Croatia, India, Serbia and 30 other countries.