Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Jetpack Digital is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Jetpack Digital has better usage coverage in more websites categories. Including Business & Industry, People & Society, Internet & Telecom, Shopping and 43 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Tourism and 30 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 25 other countries.

2 Jetpack Digital is leading in Poland, Brazil, Indonesia, Australia and 19 other countries.