Market Share by Top Websites

1 Kixer is leading in Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 38 other categories.

2 Kixer is leading in Arts & Entertainment, Games, Sports, Video Games and 31 other categories.

Geography

1 Kixer is leading in most countries, including United States, United Kingdom, Mexico, Russia and 33 other countries.

2 DoubleClick AdExchange is leading in China, Germany, Turkey, France and 22 other countries.