Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 60 other categories.

2 Kixer is leading in Arts & Entertainment, Sports, Games, Golf and 30 other categories.


1 Kixer is leading in most countries, including United States, Brazil, Mexico, United Kingdom and 46 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 16 other countries.