Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Kixer is leading in Top 100K Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 49 other categories.

2 Kixer is leading in Games, Arts & Entertainment, Online, Video Games and 45 other categories.

Geography

1 Kixer is leading in most countries, including United States, Russia, Greece, Norway and 56 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 21 other countries.