Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 59 other categories.

2 Kixer is leading in Arts & Entertainment, Sports, Games, Golf and 26 other categories.


1 Kixer is leading in most countries, including United States, United Kingdom, Mexico, Brazil and 36 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 21 other countries.