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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Kixer is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 18 other categories.
2
Kixer is leading in Sports and Games.
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DoubleClick AdExchange is leading in most countries, including France, Germany, India, Turkey and 82 other countries.
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Kixer is leading in United States, Mexico, Peru, Chile and 2 other countries.