Market Share by Top Websites

1 Kixer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Kixer in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Business & Industry, Tourism, People & Society and 60 other categories.

2 Kixer is leading in News & Media, Arts & Entertainment, Games, Sports and 37 other categories.


1 Kixer is leading in most countries, including United States, Mexico, Brazil, Russia and 54 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 13 other countries.