DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 59 other categories.
Kixer is leading in Arts & Entertainment, Sports, Games, Golf and 26 other categories.
Kixer is leading in most countries, including United States, United Kingdom, Mexico, Brazil and 36 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 21 other countries.