DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 60 other categories.
Kixer is leading in Arts & Entertainment, Sports, Games, Golf and 30 other categories.
Kixer is leading in most countries, including United States, Brazil, Mexico, United Kingdom and 46 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 16 other countries.