Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Korrelate is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 55 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 10 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Germany, Turkey, France and 37 other countries.

2 Korrelate is leading in United States, Canada, Slovakia, Puerto Rico and one other country.