Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Korrelate is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 22 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 13 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Turkey, Germany, Spain and 29 other countries.

2 Korrelate is leading in United States and Canada.