Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Korrelate is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 53 other categories.

2 Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 39 other countries.

2 Korrelate is leading in United States, Canada, Bolivia, Lithuania and 2 other countries.