DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 76 other categories.
Korrelate is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 8 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 34 other countries.
Korrelate is leading in United States, Brazil, Uruguay, Bahrain and 2 other countries.