Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 95 other categories.

2 LiftDNA is leading in Relationships & Dating.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 52 other countries.

2 LiftDNA is leading in Tuvalu, Portugal, Timor-leste, Estonia and one other country.