Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 26 other categories.

2 LiftDNA is leading in Internet & Telecom, Humor, Health, Online Marketing and 4 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 29 other countries.

2 LiftDNA is leading in United Kingdom, Japan, Sweden, Romania and 2 other countries.