Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 74 other categories.

2 LiftDNA is leading in Online Marketing, Restaurants & Delivery, Search Engine and Relationships & Dating.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 35 other countries.

2 LiftDNA is leading in Poland, Viet Nam, South Africa, Taiwan and 5 other countries.