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LinkWithin is leading in The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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LinkWithin has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Science & Education, Hobbies & Leisure and 18 other categories.
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DoubleClick AdExchange is leading in Sports and Reference Materials.
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LinkWithin is leading in most countries, including United States, Brazil, Spain, Italy and 123 other countries.
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DoubleClick AdExchange is leading in China, Latvia, Mongolia, Botswana and 5 other countries.