Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lucid Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 20 other categories.

2 Lucid Media hasn't got a lead over DoubleClick AdExchange in any websites category.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 88 other countries.

2 Lucid Media hasn't got a lead over DoubleClick AdExchange in any country.