Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 223 other categories.

2 DoubleClick AdExchange is leading in Sports News.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Great Britain and 160 other countries.

2 DoubleClick AdExchange is leading in Austria, China, Gabon, Tonga and one other country.