Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 81 other categories.

2 Madison Logic is leading in Computer & Electronics, Software, Marketing & Advertising, Computer Security and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 35 other countries.

2 Madison Logic is leading in United Kingdom, Viet Nam, Japan, Czech Republic and 5 other countries.