Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 68 other categories.

2 Madison Logic is leading in Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 23 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 35 other countries.

2 Madison Logic is leading in United Kingdom, Egypt, Ukraine, Brazil and 5 other countries.