Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 41 other categories.

2 Madison Logic is leading in Business & Industry, Computer & Electronics, Software, Internet & Telecom and 31 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 29 other countries.

2 Madison Logic is leading in United Kingdom, India, Canada, Nigeria and 7 other countries.