Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Health and 31 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 22 other countries.

2 Madison Logic is leading in India, United Kingdom, Netherlands, Indonesia and 15 other countries.