Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MarketGid is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Science & Education, Food & Drink, Computers Electronics & Technology and 15 other categories.

2 MarketGid is leading in Arts & Entertainment, E-commerce & Shopping, Vehicles, Health and one other category.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 79 other countries.

2 MarketGid is leading in Russia, Ukraine, Belarus, Colombia and 9 other countries.