Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Media6Degrees is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Media6Degrees has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Business & Industry and 89 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 28 other categories.

Geography

1 Media6Degrees is leading in most countries, including United States, United Kingdom, India, Canada and 28 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 15 other countries.