Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Media6Degrees is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Media6Degrees has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 97 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Newspapers and 8 other categories.


1 Media6Degrees is leading in most countries, including United States, Canada, United Kingdom, India and 25 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Germany, Hong Kong and 12 other countries.