DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Business & Industry, Accommodation & Hotels and 48 other categories.
MediaShakers is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 45 other categories.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.
MediaShakers is leading in Brazil, India, Japan, Russia and 16 other countries.