DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Business & Industry, Health and 58 other categories.
MediaShakers is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 39 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 34 other countries.
MediaShakers is leading in India, Argentina, Egypt, Palestinian and 14 other countries.