DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MediaShakers has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 56 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 10 other categories.
MediaShakers is leading in most countries, including India, Brazil, Spain, France and 21 other countries.
DoubleClick AdExchange is leading in United States, China, Turkey, Canada and 17 other countries.