Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Medley is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 19 other categories.

2 Medley is leading in Adult.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 75 other countries.

2 Medley is leading in Russia, Peru, Guatemala, Vietnam and 20 other countries.