Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Meta Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Tourism and 53 other categories.

2 Meta Network is leading in People & Society, Arts & Entertainment, Games, Video Games and 11 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 32 other countries.

2 Meta Network is leading in Spain, Argentina, Colombia, Mexico and 9 other countries.