Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Meta Network is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

2 Meta Network is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 16 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 29 other countries.

2 Meta Network is leading in Mexico, Brazil, Argentina, Venezuela and 6 other countries.