Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 70 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Arts & Entertainment and 56 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 44 other countries.

2 Microsoft adCenter Conversion is leading in Great Britain, France, Canada, Russia and 9 other countries.