DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 89 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, TV & Video and 7 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, France and 31 other countries.
DoubleClick AdExchange is leading in China, Turkey, Germany, Poland and 17 other countries.