Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 74 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Arts & Entertainment and 52 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 48 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, France, South Africa, Timor-leste and 6 other countries.