Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Microsoft adCenter Conversion is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 88 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, TV & Video and 8 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Turkey, Germany, Spain and 24 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, France and 14 other countries.