1
Mirando is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Mirando in all segments.
1
Mirando has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 18 other categories.
2
DoubleClick AdExchange is leading in News & Media and Food & Drink.
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Mirando is leading in most countries, including United States, Germany, India, Japan and 100 other countries.
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DoubleClick AdExchange is leading in Latvia, Nigeria, Armenia, Ghana and 9 other countries.