Market Share by Top Websites

1 Mirando is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Mirando has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 179 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Football, Catering and Theme Parks.

Geography

1 Mirando is leading in most countries, including Indonesia, Brazil, Germany, Mexico and 129 other countries.

2 DoubleClick AdExchange is leading in China and New Zealand.