DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Moat has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Food & Drink and 66 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Health and 25 other categories.
Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 33 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 13 other countries.