Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Food & Drink and 63 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Health and 29 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 37 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 16 other countries.