Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Moat is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Computer & Electronics and 59 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 38 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Australia and 26 other countries.

2 Moat is leading in United States, United Kingdom, Japan, Canada and 19 other countries.