Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Moat is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, Business & Industry, Sports and 49 other categories.

2 Moat is leading in News & Media, Arts & Entertainment, People & Society, Internet & Telecom and 44 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 28 other countries.

2 Moat is leading in United States, United Kingdom, Canada, Japan and 15 other countries.