Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Food & Drink and 59 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 26 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Germany, Turkey, Netherlands and 24 other countries.

2 Moat is leading in United States, United Kingdom, Japan, Canada and 23 other countries.