Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 57 other categories.

2 Moat is leading in Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 45 other categories.


1 Moat is leading in most countries, including United Kingdom, Canada, Japan, Spain and 34 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 32 other countries.