Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Food & Drink and 60 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 27 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, France and 23 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 19 other countries.