Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Food & Drink and 63 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 27 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 24 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 20 other countries.