Market Share by Top Websites

1 Moat is leading in Top 10K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 100K Sites.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 84 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Animation & Comics and 5 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 37 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Australia, Switzerland and 14 other countries.