Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Music & Audio and 70 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Business & Industry and 54 other categories.

Geography

1 MSN Ads is leading in most countries, including Canada, India, Brazil, Great Britain and 39 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 19 other countries.