DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 95 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 3 other categories.
MSN Ads is leading in most countries, including India, Brazil, United Kingdom, France and 24 other countries.
DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 18 other countries.