Market Share by Top Websites

1 NetAffiliation is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 167 other categories.

2 DoubleClick AdExchange is leading in Reference, Nursery & Playroom, Dictionaries & Encyclopedias, General Merchandise and 2 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 84 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 11 other countries.