Market Share by Top Websites

1 NetAffiliation is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 165 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Reference, Maps, Weather and 4 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 76 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 15 other countries.