Market Share by Top Websites

1 NetAffiliation is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 164 other categories.

2 DoubleClick AdExchange is leading in Universities & Colleges, Newspapers, Reference, Maps and 9 other categories.

Geography

1 NetAffiliation is leading in most countries, including France, Lao People's Democratic Republic, Brazil, Portugal and 101 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 12 other countries.