1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, NetAffiliation is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
NetAffiliation has better usage coverage in more websites categories. Including Lifestyle, Sports, Computers Electronics & Technology, E-commerce & Shopping and 9 other categories.
2
DoubleClick AdExchange is leading in News & Media, Arts & Entertainment, Science & Education, Food & Drink and 7 other categories.
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DoubleClick AdExchange is leading in most countries, including United States, Germany, India, Turkey and 62 other countries.
2
NetAffiliation is leading in France, Belgium, Portugal, Spain and 21 other countries.