Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Newtention is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 91 other categories.

2 Newtention is leading in Agriculture & Forestry, Clothing, Transportation & Logistics, Performing Arts and one other category.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 39 other countries.

2 Newtention hasn't got a lead over DoubleClick AdExchange in any country.