1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Nielsen Display Ads in all segments.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 20 other categories.
2
DoubleClick AdExchange hasn't got a lead over Nielsen Display Ads in any websites category.
1
Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 97 other countries.
2
DoubleClick AdExchange is leading in Turkey, China, Latvia, Czech Republic and 17 other countries.