Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Autos & Vehicles and 207 other categories.

2 DoubleClick AdExchange is leading in Maps and Catering.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 165 other countries.

2 DoubleClick AdExchange is leading in China and Macedonia.