Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 88 other categories.

2 DoubleClick AdExchange is leading in News & Media, Autos & Vehicles, Sports, TV & Video and 15 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Poland, Russia and 32 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 25 other countries.