Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Arts & Entertainment and 71 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Universities & Colleges, Accommodation & Hotels and 42 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Poland, Brazil and 43 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 25 other countries.