Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 95 other categories.

2 DoubleClick AdExchange is leading in TV & Video, Sports, Newspapers, Soccer and 3 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Russia, Australia and 29 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 17 other countries.