Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Travel and 79 other categories.

2 DoubleClick AdExchange is leading in News & Media, Health, Sports, Autos & Vehicles and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 22 other countries.

2 OMG is leading in India, United Kingdom, Indonesia, Malaysia and 20 other countries.