Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 75 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Health, Autos & Vehicles and 36 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Malaysia, Russia and 28 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 26 other countries.