Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 79 other categories.

2 DoubleClick AdExchange is leading in News & Media, Accommodation & Hotels, Autos & Vehicles, Sports and 27 other categories.

Geography

1 OMG is leading in most countries, including India, United Kingdom, Singapore, Japan and 25 other countries.

2 OMG is leading in India, United Kingdom, Singapore, Japan and 25 other countries.