Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Arts & Entertainment and 73 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Health, Accommodation & Hotels and 42 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 32 other countries.

2 OMG is leading in India, United Kingdom, Russia, Poland and 28 other countries.