Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Arts & Entertainment and 69 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Health, Accommodation & Hotels and 49 other categories.

Geography

1 OMG is leading in most countries, including India, Great Britain, Poland, Singapore and 47 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 26 other countries.