1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Paid-To-Promote is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 20 other categories.
2
Paid-To-Promote hasn't got a lead over DoubleClick AdExchange in any websites category.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 78 other countries.
2
Paid-To-Promote is leading in Australia, Philippines, Malaysia, Singapore and 7 other countries.