Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PayClick is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 PayClick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 80 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 40 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 31 other countries.

2 PayClick is leading in Italy, France, Russia, Switzerland and 15 other countries.