DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 59 other categories.
Pirchio is leading in Sports, Gambling, Biotechnology & Pharmaceuticals, Motorsports and 4 other categories.
DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 37 other countries.
Pirchio is leading in Italy, Tunisia, Sudan and Colombia.