DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 66 other categories.
Pirchio is leading in Movies, Motorsports, Biotechnology & Pharmaceuticals, Gambling and 2 other categories.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 36 other countries.
Pirchio is leading in Italy, Russia, Brazil, Ecuador and 4 other countries.