DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 75 other categories.
Pirchio is leading in Movies, Motorsports, Biotechnology & Pharmaceuticals, Gambling and one other category.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 35 other countries.
Pirchio is leading in Italy, Russia and Tunisia.