DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 25 other categories.
Pirchio is leading in Soccer, Technology News, Video Games, Games and 7 other categories.
DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 24 other countries.
Pirchio is leading in Italy, Russia, Viet Nam, United Kingdom and 7 other countries.