DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 56 other categories.
Pirchio is leading in Technology News, Movies, Motorsports, Biotechnology & Pharmaceuticals and 4 other categories.
DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 32 other countries.
Pirchio is leading in Italy, Argentina, Czech Republic, Honduras and 3 other countries.