DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 82 other categories.
Pirchio is leading in Movies, Motorsports, Biotechnology & Pharmaceuticals, Gambling and one other category.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 35 other countries.
Pirchio is leading in Italy, Russia, Brazil, Ecuador and 6 other countries.