DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 61 other categories.
Pirchio is leading in Sports, Gambling, Biotechnology & Pharmaceuticals, Motorsports and one other category.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 31 other countries.
Pirchio is leading in Italy, Russia, Philippines, Ecuador and one other country.