DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 76 other categories.
Pirchio is leading in Movies, Sports, Gambling, Biotechnology & Pharmaceuticals and one other category.
DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 37 other countries.
Pirchio is leading in Italy, United Kingdom, Argentina, Guatemala and one other country.