DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 28 other categories.
Pirchio is leading in Video Games, Games, Sports, Gambling and 5 other categories.
DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 28 other countries.
Pirchio is leading in Italy, United Kingdom, Brazil, Russia and 3 other countries.