DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 68 other categories.
Pirchio is leading in Sports, Gambling, Biotechnology & Pharmaceuticals, Motorsports and one other category.
DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 33 other countries.
Pirchio is leading in Italy, Ecuador, Cameroon and Portugal.