DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PixFuture has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 62 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Business & Industry, Accommodation & Hotels and 35 other categories.
PixFuture is leading in most countries, including United States, India, Russia, United Kingdom and 54 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, New Zealand and 14 other countries.