Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 79 other categories.

2 DoubleClick AdExchange is leading in Sports, Travel, Tourism, Career & Education and 37 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, Australia and 40 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Belgium and 29 other countries.