Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Plista in all market share segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 110 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Jewelry, Jobs & Employment and 9 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, Switzerland and 35 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, France and 10 other countries.