Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Plista in all market share segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 120 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Football, Airlines & Airports and 5 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 48 other countries.

2 DoubleClick AdExchange is leading in United States, Turkey, India, Hong Kong and 7 other countries.