Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 114 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Chats & Forums, Football and 13 other categories.

Geography

1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 40 other countries.

2 DoubleClick AdExchange is leading in United States, Turkey, France, New Zealand and 14 other countries.