DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 100 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Soccer and 4 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 26 other countries.
DoubleClick AdExchange is leading in China, Turkey, Germany, Spain and 14 other countries.