Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 95 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Soccer and 11 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including China, Germany, Turkey, France and 25 other countries.

2 PointRoll is leading in United States, Canada, India, United Kingdom and 21 other countries.