Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 73 other categories.

2 DoubleClick AdExchange is leading in Sports, Travel, Tourism, Career & Education and 40 other categories.


1 PointRoll is leading in most countries, including Canada, United Kingdom, India, France and 43 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 23 other countries.