DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 89 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 21 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 23 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 20 other countries.