Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 100 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Soccer and 4 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 26 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Germany, Spain and 14 other countries.