Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 91 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 22 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 26 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 24 other countries.