DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 101 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Airlines & Airports and 5 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 27 other countries.
DoubleClick AdExchange is leading in China, Turkey, Germany, Poland and 15 other countries.