Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 83 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Internet & Telecom, Accommodation & Hotels and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 29 other countries.

2 PointRoll is leading in United States, Canada, India, United Kingdom and 19 other countries.