Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PrecisionDemand is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 26 other categories.

2 PrecisionDemand is leading in Career & Education, Education and Photography.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 36 other countries.

2 PrecisionDemand is leading in Iran and Yemen.