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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Project Wonderful is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Science & Education, Food & Drink, Computers Electronics & Technology and 17 other categories.
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Project Wonderful is leading in Arts & Entertainment, Games and Adult.
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DoubleClick AdExchange is leading in most countries, including France, Germany, India, Turkey and 67 other countries.
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Project Wonderful is leading in United States, Canada, United Kingdom, Philippines and 17 other countries.