Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 77 other categories.

2 PubExchange is leading in Nursery & Playroom, Beauty & Fitness, Clothing, Beauty and 17 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 50 other countries.

2 PubExchange is leading in United States, Russia, Colombia, Ukraine and 10 other countries.