DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Business & Industry, Sports and 76 other categories.
PubExchange is leading in Shopping, Career & Education, Universities & Colleges, Nursery & Playroom and 18 other categories.
DoubleClick AdExchange is leading in most countries, including Germany, China, Netherlands, Turkey and 33 other countries.
PubExchange is leading in United States, Mexico, United Kingdom, Ukraine and 10 other countries.