Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pulse360 is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Sports and 42 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 10 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 31 other countries.

2 Pulse360 is leading in Nigeria, United Kingdom, Argentina, Israel and 5 other countries.