Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pulse360 is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Celebrities & Entertainment News and 47 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 33 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 35 other countries.

2 Pulse360 is leading in Canada, Ukraine, Saudi Arabia, Lebanon and one other country.