Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pulse360 is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 68 other categories.

2 Pulse360 is leading in People & Society, Celebrities & Entertainment News, Adult, Finance and 26 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 46 other countries.

2 Pulse360 is leading in Ukraine, Antigua and Barbuda, Kazakhstan, Nigeria and one other country.