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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, ReCreativ is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Science & Education, Food & Drink, Computers Electronics & Technology and 14 other categories.
2
ReCreativ is leading in Arts & Entertainment, Home & Garden, E-commerce & Shopping, Lifestyle and one other category.
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DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 80 other countries.
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ReCreativ is leading in Russia, Ukraine, Belarus, Kazakhstan and 4 other countries.