Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Arts & Entertainment, Car Rentals and 37 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Belgium and 16 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Canada and 14 other countries.