Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 80 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Photography, Marketing & Advertising and 15 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 39 other countries.

2 Refined Labs is leading in Russia, Denmark, Switzerland, Israel and 16 other countries.