Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Arts & Entertainment, Car Rentals and 35 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Russia and 19 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Russia and 19 other countries.