Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 48 other categories.

2 Refined Labs is leading in People & Society, Autos & Vehicles, Car Rentals, Shopping and 24 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 19 other countries.

2 Refined Labs is leading in Austria, Denmark, France, Russia and 14 other countries.