Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 65 other categories.

2 Refined Labs is leading in People & Society, Autos & Vehicles, Car Rentals, Shopping and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 29 other countries.

2 Refined Labs is leading in Austria, Denmark, Switzerland, Sweden and 13 other countries.