Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Resonate Networks is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Resonate Networks has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 27 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 11 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 25 other countries.

2 Resonate Networks is leading in Germany, Italy, French Polynesia, Israel and 5 other countries.