Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Resonate Networks is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Resonate Networks has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Marketing & Advertising, Food & Drink and 28 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Spain and 29 other countries.

2 Resonate Networks is leading in Germany, Italy, Brazil, Ukraine and 2 other countries.