Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Resonate Networks is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Arts & Entertainment and 70 other categories.

2 Resonate Networks is leading in Business & Industry, Shopping, Finance, Marketing & Advertising and 47 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 48 other countries.

2 Resonate Networks is leading in Italy, Canada, United Kingdom, Colombia and 15 other countries.