Market Share by Top Websites

1 DoubleClick AdExchange is leading in The Entire Web.

2 RichRelevance is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 RichRelevance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 66 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 55 other categories.

Geography

1 RichRelevance is leading in most countries, including United States, Russia, Great Britain, Brazil and 69 other countries.

2 DoubleClick AdExchange is leading in Germany, Austria, China, Netherlands and 15 other countries.