Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 RichRelevance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Arts & Entertainment and 74 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 11 other categories.

Geography

1 RichRelevance is leading in most countries, including United States, Russia, United Kingdom, France and 50 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Azerbaijan, Hong Kong and 6 other countries.