Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Scripps Networks is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 29 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 19 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 26 other countries.

2 Scripps Networks is leading in France, United Kingdom, Philippines, Indonesia and 5 other countries.