Market Share by Top Websites

1 Simpli.fi is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, People & Society and 205 other categories.

2 DoubleClick AdExchange hasn't got a lead over Simpli.fi in any websites category.

Geography

1 Simpli.fi is leading in most countries, including United States, Australia, Canada, France and 115 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey and Kuwait.