Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Humor and 40 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Business & Industry, Tourism and 36 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 33 other countries.

2 Six Apart Advertising is leading in Brazil, Philippines, Tanzania, Romania and 2 other countries.