Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 61 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 38 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, Great Britain, Ireland, Israel and 32 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 28 other countries.