Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Health and 52 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 46 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 44 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Ukraine and 4 other countries.