Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 61 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.

2 SmartContext is leading in Poland, United Kingdom, Netherlands, Russia and 7 other countries.