Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 182 other categories.

2 DoubleClick AdExchange is leading in Automotive News.

Geography

1 Smowtion is leading in most countries, including Argentina, Mexico, India, Spain and 113 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Austria and Finland.