Market Share by Top Websites

1 Smowtion is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 184 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Magazines & E-Zines, Maps, Gardening and 4 other categories.

Geography

1 Smowtion is leading in most countries, including Spain, India, Mexico, Argentina and 115 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 6 other countries.