Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Social Dot Com is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 90 other categories.

2 Social Dot Com is leading in Insurance, Books & Literature, Running and Products & Shopping.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 54 other countries.

2 Social Dot Com is leading in Sweden, South Africa, Sao Tome And Principe and Portugal.