Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spark Studios is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 62 other categories.

2 Spark Studios is leading in Beauty & Fitness, Weight Loss, Energy, Graphics & Multimedia Tools and 5 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 41 other countries.

2 Spark Studios hasn't got a lead over DoubleClick AdExchange in any country.