Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 121 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Pets & Animals and 19 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 49 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 9 other countries.