DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 122 other categories.
DoubleClick AdExchange is leading in News & Media, Newspapers, Pets & Animals, Home & Garden and 12 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 53 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 7 other countries.