Market Share by Top Websites

1 Specific Media is leading in Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 134 other categories.

2 DoubleClick AdExchange is leading in Weather and Automotive News.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 56 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Azerbaijan, Hong Kong and 5 other countries.