Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 110 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 29 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 47 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 13 other countries.