DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 121 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Pets & Animals and 19 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 49 other countries.
DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 9 other countries.