DoubleClick AdExchange
2,062 websites

DoubleClick AdExchange is free to use

http://www.doubleclick.com

Google DoubleClick Ad Exchange is a service for managing multiple monetization sources of online display advertising inventory.

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Specific Media
236 websites

Specific Media offers both free and paid options

http://www.specificmedia.com/

With capabilities spanning original programming, cross-channel distribution and addressable advertising, we connect audiences, content and brands, adding ...

Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 20 other categories.

2 Specific Media hasn't got a lead over DoubleClick AdExchange in any websites category.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 79 other countries.

2 Specific Media is leading in Spain, Portugal, Denmark, Norway and 5 other countries.