DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 121 other categories.
DoubleClick AdExchange is leading in News & Media, Newspapers, Celebrities & Entertainment News, Math and 4 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 57 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 5 other countries.