DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 122 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Newspapers, Pets & Animals and 15 other categories.
Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 47 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Austria and 10 other countries.