DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 119 other categories.
DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Airlines & Airports and Automotive News.
SpecificClick is leading in most countries, including United States, United Kingdom, Norway, France and 38 other countries.
DoubleClick AdExchange is leading in China, Turkey, Poland, New Zealand and 8 other countries.