DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 115 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Newspapers and 10 other categories.
SpecificClick is leading in most countries, including United States, France, Indonesia, United Kingdom and 30 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 22 other countries.