Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 90 other categories.

2 DoubleClick AdExchange is leading in News & Media, Sports, Travel, Tourism and 31 other categories.

Geography

1 SpecificClick is leading in most countries, including Norway, United Kingdom, Brazil, India and 52 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 19 other countries.