DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 111 other categories.
DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 11 other categories.
SpecificClick is leading in most countries, including United States, United Kingdom, France, Indonesia and 33 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Switzerland and 12 other countries.