DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 118 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Airlines & Airports and 2 other categories.
SpecificClick is leading in most countries, including United States, France, United Kingdom, Indonesia and 34 other countries.
DoubleClick AdExchange is leading in China, Turkey, Australia, Azerbaijan and 12 other countries.