Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Religion & Spirituality and 90 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Tourism and 32 other categories.


1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 26 other countries.

2 SpecificClick is leading in France, United Kingdom, Brazil, Norway and 25 other countries.