DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 122 other categories.
DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Mobile Developers and 5 other categories.
SpecificClick is leading in most countries, including United States, France, Canada, Russia and 35 other countries.
DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 21 other countries.