Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 110 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Pets & Animals and 8 other categories.

Geography

1 SpecificClick is leading in most countries, including United States, Norway, United Kingdom, Indonesia and 35 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 14 other countries.