Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and The Entire Web.

2 SpotX is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Sports, Car Buying and 81 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, Netherlands, Spain and 38 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Australia, France and 13 other countries.