Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites and The Entire Web.

2 SpotX is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Car Buying and 81 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 24 other categories.

Geography

1 SpotX is leading in most countries, including United States, Netherlands, Spain, Russia and 39 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Australia and 15 other countries.