Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 SpotX is leading in Top 1M Sites.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Car Buying, People & Society and 73 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

Geography

1 SpotX is leading in most countries, including United States, Netherlands, Spain, Russia and 33 other countries.

2 DoubleClick AdExchange is leading in China, Germany, Turkey, France and 12 other countries.