Market Share by Top Websites

1 DoubleClick AdExchange is leading in The Entire Web.

2 SpotX is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Autos & Vehicles, Car Buying and 87 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 5 other categories.

Geography

1 SpotX is leading in most countries, including United States, Germany, Netherlands, Spain and 39 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Canada, Australia and 9 other countries.