Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpotX is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Car Buying, Business & Industry and 70 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Internet & Telecom and 35 other categories.

Geography

1 SpotX is leading in most countries, including United States, Sweden, Netherlands, Russia and 33 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, France and 11 other countries.