Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Accommodation & Hotels and 76 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Music & Audio and 32 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, United Kingdom, Australia and 21 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Spain and 18 other countries.