Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Accommodation & Hotels, Arts & Entertainment and 70 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Internet & Telecom and 41 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Netherlands and 27 other countries.

2 Spring Metrics is leading in United States, Canada, United Kingdom, South Africa and 19 other countries.