Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Spring Metrics is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Arts & Entertainment and 62 other categories.

2 Spring Metrics is leading in Business & Industry, Shopping, Accommodation & Hotels, Health and 60 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 43 other countries.

2 Spring Metrics is leading in Palestinian Territories, United Kingdom, Australia, Canada and 25 other countries.