Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Arts & Entertainment and 90 other categories.

2 DoubleClick AdExchange is leading in News & Media, Tourism, TV & Video, Newspapers and 7 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, Canada, United Kingdom, Germany and 30 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Spain, Switzerland and 15 other countries.