Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Autos & Vehicles and 93 other categories.

2 DoubleClick AdExchange is leading in News & Media, Tourism, TV & Video, Newspapers and 7 other categories.


1 Spring Metrics is leading in most countries, including United States, Canada, United Kingdom, Australia and 25 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Poland, New Zealand and 10 other countries.