Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Accommodation & Hotels, Arts & Entertainment and 75 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, TV & Video and 32 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, France and 28 other countries.

2 Spring Metrics is leading in United States, United Kingdom, Canada, South Africa and 17 other countries.