Market Share by Top Websites

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Accommodation & Hotels and 78 other categories.

2 DoubleClick AdExchange is leading in News & Media, Tourism, Music & Audio, TV & Video and 22 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, China, Turkey, Spain and 26 other countries.

2 Spring Metrics is leading in United States, Canada, United Kingdom, Russia and 23 other countries.