Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Sprinkle in all market share segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 76 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 4 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Norway, Denmark, Spain and 22 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Germany and 21 other countries.