Market Share by Top Websites

1 Sprinkle is leading in Top 100K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 77 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Health and 42 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 35 other countries.

2 Sprinkle is leading in Czech Republic, Sweden, Slovakia, Norway and 29 other countries.