1
DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Sprinkle is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
1
DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Science & Education, Food & Drink, Computers Electronics & Technology and 11 other categories.
2
Sprinkle is leading in Arts & Entertainment, Reference Materials, Lifestyle, Games and 5 other categories.
1
DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 77 other countries.
2
Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 8 other countries.