Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 84 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Real Estate and 17 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 25 other countries.

2 Sprinkle is leading in Sweden, Czech Republic, Slovakia, Denmark and 21 other countries.