Market Share by Top Websites

1 Sprinkle is leading in Top 100K Sites and Top 1M Sites.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 77 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Health and 25 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Norway, Slovakia, Denmark and 22 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 21 other countries.