Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 81 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Autos & Vehicles and 21 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Slovakia, Czech Republic, Spain and 26 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 22 other countries.