Market Share by Top Websites

1 Sprinkle is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Sprinkle in all market share segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 68 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 22 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Norway, Denmark, Slovakia and 21 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 18 other countries.