Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, DoubleClick AdExchange is still behind Sprinkle in all market share segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 79 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 28 other categories.

Geography

1 Sprinkle is leading in most countries, including Czech Republic, Sweden, Slovakia, Norway and 31 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Turkey and 19 other countries.