Market Share by Top Websites

1 Sprinkle is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 88 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 35 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Norway and 27 other countries.