Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Business & Industry and 42 other categories.

2 TapIt! is leading in Shopping, Career & Education, Computer & Electronics, Games and 20 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 28 other countries.

2 TapIt! is leading in United Kingdom, Indonesia, Viet Nam, Russia and 7 other countries.