Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 55 other categories.

2 TapIt! is leading in Career & Education, Shopping, Computer & Electronics, Jobs & Employment and 19 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 37 other countries.

2 TapIt! is leading in Russia, United Kingdom, Trinidad and Tobago, Slovenia and 5 other countries.