Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TapIt! is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 33 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 16 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 24 other countries.

2 TapIt! is leading in United Kingdom, Italy, India, United Arab Emirates and 4 other countries.